Newsroom archive
Pepsi to expand rPET use in Europe
PepsiCo's plan to expand recycled PET across European markets was one of the clearest early demand signals in the bottle stream.
At the start of 2021, GHD shared PepsiCo's plan to expand recycled PET across European markets. Bottlers moving to rPET at national scale change the arithmetic for everyone upstream: collection systems, reclaimers and the certification chain that keeps food-contact material compliant.
Europe moved first, but the same demand logic crossed the Atlantic and now shapes procurement across the Americas.
Follow the full arc of the brand commitments, Pepsi included, in our current analysis.
From the GHD Americas newsroom archive. Originally shared on January 11, 2021.
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