Newsroom archive
Aveda names its first global sustainability advocate
When a beauty brand creates a first-ever global sustainability advocate role, commitments are becoming personnel, not just pledges.
Titles tell you where budgets are going. When Aveda named its first-ever global sustainability advocate at the start of 2021, GHD shared the story as a signal: consumer brands were moving from pledges on paper to people with mandates.
For the recycled-materials supply chain, every such role created another internal champion for recycled content, and another buyer who had to find certified, food-grade quality at scale.
How brand promises translate into rPET demand: our analysis of the big brands' recycled-plastic commitments.
From the GHD Americas newsroom archive. Originally shared on January 11, 2021.
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