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News from the cleaner future

News & analysis

Industry Analysis ·

EU Recycled-Content Targets: How Europe Sets the Global PET Bar

The EU's Single-Use Plastics Directive already requires 25% recycled PET in bottles, and the PPWR reached its general application date in August 2026. What it means for the Americas.

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Industry Analysis ·

PET Thermoform Recycling Hit a Record. The Circularity Gap Grew.

PET thermoform recovery reached a record 264 million pounds in 2024 while recycled content in new thermoforms fell. Inside the tray-and-clamshell stream's paradox.

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Industry Analysis ·

Bottle Bills: The Ten-State System Feeding Food-Grade rPET

Ten US states run bottle bills, and they supply the cleanest PET stream in the country. Oregon's 87%, Connecticut's 27-point jump, and why deposit return is a feedstock story.

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Industry Analysis ·

California SB 54 and AB 793: The Two Laws Rewiring PET Demand

California SB 54's packaging EPR program and AB 793's escalating recycled-content mandate are reshaping demand for food-grade rPET. Where each law stands and what to do about it.

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Industry Analysis ·

The Global Plastics Treaty Stalled. The Market Did Not.

UN plastics treaty talks ended in Geneva without a text, and a new chair took over in February 2026. Why the stalemate makes regional law, and recycled PET supply, matter more.

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Industry Analysis ·

US PET Recycling Rate: What NAPCOR's 2024 Report Really Says

NAPCOR's 2024 report puts the US PET recycling rate at 30.2%. What moved, why it moved, and what it means for food-grade rPET supply across the Americas.

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Industry Analysis ·

PET Recycling in Mexico: The Quiet Leader of the Americas

Mexico collects PET at roughly double the US rate and hosts the world's largest food-grade recycling plant. How the system works and why it matters for continental rPET supply.

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Industry Analysis ·

rPET vs Virgin PET: Tariffs, Prices, and the New Supply Math

US tariffs hit PET and rPET imports in September 2025 while bale prices collapsed. A clear-eyed look at recycled versus virgin economics and what the new math means for buyers.

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Industry Analysis ·

Coca-Cola, PepsiCo, and the Great rPET Pledge Reset

Coca-Cola cut its recycled-plastic goals in December 2024 and PepsiCo followed in 2025. What the pledge reset actually changes about rPET demand, and what it does not.

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Industry Analysis ·

The FDA Letter of No Objection: How Recycled PET Earns Food Contact

What an FDA letter of no objection actually is, how the 0.5 ppb review works, and why the per-process rule makes food-grade recycled PET a certified, scarce material.

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Industry News ·

Kaufman sees idealism, business in PET recycling

A 2021 trade-press profile of GHD chief executive Barbara Kaufman captured the company's founding conviction: mission and industrial discipline belong together.

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Industry News ·

A wish for mono-material packaging

Multi-material formats are recycling's oldest headache. In early 2021 the industry's wish list started with packaging designed for the streams that already exist.

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Industry News ·

Recyclers agonize as EU plastic waste export ban takes effect

At the start of 2021 the European Union's new restrictions on plastic waste exports took effect, forcing more material to find processing closer to home.

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Industry News ·

2021: the year of the package

After a year of lockdowns and home delivery, packaging entered 2021 at the center of the sustainability conversation, and of the recycling stream.

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Industry News ·

L.A.'s Green New Deal and plastic roads

Under its Green New Deal agenda, Los Angeles drew attention in early 2021 for exploring recycled plastic in road paving, one of many experiments in new end markets.

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Industry News ·

Aveda names first-ever global sustainability advocate

When a beauty brand created its first global sustainability advocate role in early 2021, it signaled that brand commitments were becoming personnel, not just pledges.

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Industry News ·

2020 brings twists to supply and demand for PCR PET

The pandemic year scrambled both sides of the post-consumer PET market at once: collection was disrupted while packaging demand shifted shape.

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Industry News ·

Amcor boosts PCR use by 37%

When one of the world's largest packaging producers reported a 37% jump in post-consumer resin use, the demand signal reached every reclaimer in the hemisphere.

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Industry News ·

Pepsi to expand rPET use in Europe

PepsiCo's plan to expand recycled PET across European markets was one of the demand signals GHD tracked as brand commitments began reshaping the bottle stream.

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Industry News ·

California mandates recycled material in beverage bottles

In September 2020 California enacted AB 793, the first US law requiring minimum recycled content in beverage bottles, starting at 15% in 2022.

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Industry News ·

The US launches national Plastics Pact, supported by all sectors

In August 2020 the US Plastics Pact launched, bringing brands, governments and NGOs into one voluntary framework with shared circular-packaging targets.

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